AB Lifestyle
Oppulence & Luxury for Streetwear
Overview
Our strategy was to embody the "AB Lifestyle" on a grand scale, aligning with the brand's core values: ambition, a work-hard-play-hard ethic, and a luxurious lifestyle. We planned a longer-format video broken down into five engaging sub-chapters, each optimized for social media and advertising purposes. To broaden the appeal and add a cultural touch, we decided to feature a prominent Dutch music artist in the video.
Capability
Approach
Our strategy was to embody the "AB Lifestyle" on a grand scale, aligning with the brand's core values: ambition, a work-hard-play-hard ethic, and a luxurious lifestyle. We planned a longer-format video broken down into five engaging sub-chapters, each optimized for social media and advertising purposes. To broaden the appeal and add a cultural touch, we decided to feature a prominent Dutch music artist in the video.
Results
The final production was nothing short of spectacular, featuring a helicopter, a luxurious villa, and a cast of 20, including the renowned Dutch hip-hop artist Johnny500. Collaborating with Johnny500 not only elevated the campaign’s visibility but also resonated deeply with both existing fans and a wider audience, anchoring the AB Lifestyle in both imagery and experience.
