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    AB Lifestyle

    Oppulence & Luxury for Streetwear

    Overview

    Our strategy was to embody the "AB Lifestyle" on a grand scale, aligning with the brand's core values: ambition, a work-hard-play-hard ethic, and a luxurious lifestyle. We planned a longer-format video broken down into five engaging sub-chapters, each optimized for social media and advertising purposes. To broaden the appeal and add a cultural touch, we decided to feature a prominent Dutch music artist in the video.

    Approach

    Our strategy was to embody the "AB Lifestyle" on a grand scale, aligning with the brand's core values: ambition, a work-hard-play-hard ethic, and a luxurious lifestyle. We planned a longer-format video broken down into five engaging sub-chapters, each optimized for social media and advertising purposes. To broaden the appeal and add a cultural touch, we decided to feature a prominent Dutch music artist in the video.

    Results

    The final production was nothing short of spectacular, featuring a helicopter, a luxurious villa, and a cast of 20, including the renowned Dutch hip-hop artist Johnny500. Collaborating with Johnny500 not only elevated the campaign’s visibility but also resonated deeply with both existing fans and a wider audience, anchoring the AB Lifestyle in both imagery and experience.

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