JamesEdition
Organic Reach, Luxury market
Overview
JamesEdition is the largest luxury marketplace for high-net-worth individuals in the world. Despite their continuous success in the luxury sector, we quickly recognized an untapped opportunity to expand their presence on social media. By leveraging the power of social media, JamesEdition aimed to both increase brand visibility and create an additional revenue stream. The strategy involved offering their clientele the opportunity to advertise on JamesEdition's social channels, enabling them to reach potential buyers higher up in the funnel.
Capability
Approach
Our unique approach combined data, cutting-edge technology like AI, and a significant dash of creativity. We rigorously tested content across platforms, quickly discovering winning formats on TikTok and Instagram. As the social channels experienced exponential growth, we crafted a new offering for the JamesEdition sales team, providing them with tools to offer their clientele premium advertising opportunities.
49.3M
Organic Views
198.9K
Followers Gained
€0,68
Total Organic CPM
Results
Within one year, the JamesEdition Instagram outpaced all competitors* in annual net follower growth. Their TikTok presence grew from 0 to become the 4th largest luxury real estate & marketplace account.
Key Metrics:
- 49.3M organic views with an additional 1.5M views from earned media (reposts).
- Across TikTok, Instagram, and Facebook, we grew the following by 198.9K followers.
- Achieved a CPM of €0.68, which is 83.2% lower than the industry average of €4.05.**
Sales impact:
- Increased social media advertising from 1 post per month in January-February to 10-15 posts per month by May-June.
- Notable collaborations were secured with luxury brands such as Sotheby’s, Engel & Völkers, Christie’s, Darglobal, and Lamborghini.
- Includes all luxury real estate marketplaces and developers.
**Campaign spend vs. organic views, excluding earned media.
***Based on average CPM for Real Estate Services from Varos.