Euro Muscle Show
Building A Powerfull, Powersports Expo
Overview
From nothing to the largest Powersports Expo to ever take place in the Netherlands! With New Age Media as their exclusive marketing partner for 2024 & 2025 we’ve set new standards for their reach and performance online.
Capability
4.21M
Unique Reach
65M+
Impressions
4.8x
Total ROI (Crude Attribution)
Approach
We began by defining EMS's brand identity and positioning, ensuring it captured the event's unique appeal. Our comprehensive strategy combined targeted paid ads for direct conversions with an organic reach approach, utilizing influencer partnerships and frequent content uploads to build anticipation and FOMO.
Key collaborations with notable figures like Ronnie Coleman, Wesley Vissers, and Ulisses Jr. allowed us to leverage their vast audiences. These efforts were complemented by a paid advertising strategy, targeted to attract a niche following within the fitness community and expand its reach to a broader fitness audience. We continuously tested creatives, pricing, and discounts to optimize performance.
Results
The debut edition of EMS became the largest powersports expo ever in the Netherlands, drawing crowds from over 29 countries to the RAI Amsterdam. The second year event followed and improved on previous records.
- Our campaigns directly fueled over 95% of total website traffic, driving nearly all ticket sales.
- The Instagram account grew from with +680% followers to over in the span of 1.5 years, reaching over 20.7 Million people organically.
- Feedback from the 8k(2024)& 12.2k(2025) attendees was overwhelmingly positive scoring an average of 7,98/10, with numerous attendees, athletes, and influencers praising the event on social media and expressing eagerness to participate again next year.
