Overview

Future House Music is a Dutch record label and music network specializing in house music. With nearly 2 million followers across their social channels, they’ve worked with some of the biggest names in the industry and have generated over 2 billion streams. This year is particularly special as it marks their 10th anniversary.

Despite their success, the label noticed that the industry still views them primarily as the promotional platform they were when they started 10 years ago. To solidify their reputation as a serious and successful label, and to attract more emerging and A-list artists, they decided it was time for a brand awareness campaign to strengthen their image.

What better time to launch this campaign than during their 10-year anniversary?

Capability

Branding, Content Creation

Approach

Our campaign features a 40-minute, cinema-quality documentary that showcases the unique journey and achievements of Future House Music. We highlight their brand message and unique selling points through compelling storytelling, backed by endorsements from notable music industry figures. This key content will be adapted into short, vertical videos to maximize social media reach. Additionally, we'll further engage our audience and the producer community with unique giveaways.