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    Kawasaki

    Take a Ride, Try your dreambike.

    Overview

    Kawasaki decided to reinvent the traditional test ride experience with the launch of the 'Kawasaki Promo Tour.' Instead of requiring customers to visit a local dealership and schedule a test ride, this new concept brought Kawasaki’s newest models directly to official dealerships on specific dates. By signing up, motorcycle enthusiasts could test up to two motorcycles on-site, making the experience more accessible and lowering the threshold for trying their favorite Kawasaki models.

    To introduce this now-successful concept to the market, Kawasaki organized the first edition at their European HQ. Our team attended the event to capture this milestone, producing high-quality visual assets for the website, social media, and paid ads.

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