Leonardo Hotel (Floor 17)
Bringing people closer, from home
Overview
When COVID hit, hotels, festivals, and club events were forced to shut down. Two months into the first lockdown, as people in the Netherlands were unable to attend their favorite Liberation Day festivals, we at New Age Media saw an opportunity to bring entertainment home. We introduced audiences to the beautiful Leonardo Hotel location and showcased talented artists, creating an engaging experience for people at home.
Capability
Results
The final production was nothing short of spectacular, featuring a helicopter, a luxurious villa, and a cast of 20, including the renowned Dutch hip-hop artist Johnny500. Collaborating with Johnny500 not only elevated the campaign’s visibility but also resonated deeply with both existing fans and a wider audience, anchoring the AB Lifestyle in both imagery and experience.
