Upside Down Berlin
Turning Berlin, Upside Down
Overview
The largest immersive social media museum in Amsterdam decided to expand to the city of Berlin. An ambitious project going into the German market by opening their biggest location yet in the famous Potsdamer Platz. To market their new location, they needed creatives. A general brand video, vertical creatives for social media and display advertisement communicating their brand values and USPs.
Capability
Results
We developed 4 unique storylines, each highlighting a distinct USP of Upside Down Berlin: their brand message, their focus on immersive experiences, their infotainment offerings, and their community engagement through local influencer collaborations.
Each storyline was carefully optimized to produce 4 longer-form horizontal videos, 20 short vertical videos tailored for social media, and 9 ad creatives designed specifically for advertising purposes.
