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    Kawasaki

    Introducing a 150-Year-Old Giant to the New Age of Social Media

    Overview

    Our partnership with Kawasaki focused on helping the brand connect more authentically with the biker community. Moving away from a conventional "commercial" tone, we aimed to personalize content, showcasing a diverse range of Kawasaki models to appeal to various motorcycle enthusiasts.

    3.3M

    Total Reach

    +64%

    Followers Gained

    +1400%

    Reach Increase

    Results

    Kawasaki Netherlands:

    • 64% increase in Instagram followers.
    • 3.3M total reach (a 1400% increase).
    • Surpassed their biggest competitor, Yamaha, in total Instagram followers*, becoming the largest motorcycle manufacturer on Instagram in the Netherlands.

    Kawasaki Belgium:

    • 58% increase in Instagram followers.
    • 275% increase in reach.

    While Kawasaki Netherlands secured its market leader position in the region for the first half of the year, we are proud to have supported the brand as a trusted content partner during this achievement, helping to strengthen their presence on social media.

    • Motorcycle manufacturer with the most followers in the Netherlands.

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