Kawasaki
Introducing a 150-Year-Old Giant to the New Age of Social Media
Overview
Our partnership with Kawasaki focused on helping the brand connect more authentically with the biker community. Moving away from a conventional "commercial" tone, we aimed to personalize content, showcasing a diverse range of Kawasaki models to appeal to various motorcycle enthusiasts.
Capability
3.3M
Total Reach
+64%
Followers Gained
+1400%
Reach Increase
Results
Kawasaki Netherlands:
- 64% increase in Instagram followers.
- 3.3M total reach (a 1400% increase).
- Surpassed their biggest competitor, Yamaha, in total Instagram followers*, becoming the largest motorcycle manufacturer on Instagram in the Netherlands.
Kawasaki Belgium:
- 58% increase in Instagram followers.
- 275% increase in reach.
While Kawasaki Netherlands secured its market leader position in the region for the first half of the year, we are proud to have supported the brand as a trusted content partner during this achievement, helping to strengthen their presence on social media.
- Motorcycle manufacturer with the most followers in the Netherlands.
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